Prime Time Entertainment upholds the 30-year legacy of Northern California’s most iconic and premium outdoor concert series. We blend the prestige of a 150-year-old family winery with world-class production, ensuring the estate remains a top-tier destination for the industry’s most sought-after touring artists.

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Our role is to balance the intimacy of the vineyard setting with the technical demands of national headliners, providing a seamless experience for both the artists and the exclusive winery membership. Our comprehensive management includes:

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• A-List Talent Acquisition: Identifying and securing major national touring acts and comedy headliners that align with the Wente brand.

• Legacy Consulting: Leveraging institutional knowledge and strategic vision, a partnership that has shaped Wente’s entertainment identity since 1993.

• Financial & Pricing Expertise: Implementing strategic ticket pricing models that maximize profitability while maintaining the exclusivity expected by club members.

• Technical Excellence: Deploying high-end AV rentals and veteran engineers to execute full-scale production management in a unique outdoor environment.